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© U.S. Copyright Play Studio Group 2019

Planning

Success is not a final goal, but a continuous process. To ensure that a brand is relevant in a constantly changing environment, its strategy must be based on direction, rather than position. That is why our strategic thinking takes advantage of the current market dynamism and establishes an direction that will continuously raise and separate the brand from its competitors using our Shift tool. For us, the most important thing is not where a brand is, but how far it can go.

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